Using Hashtags to Boost Your Instagram Engagement
Instagram is one of the most popular of all social media sites on the Internet. As a business, you need to get as much exposure on the site for your brand. These days the best way to do this is by using hashtags. Regardless of how you may feel personally about using them, there is plenty of research to back up the fact that when you use one or more hashtags, your exposure for your post goes up more than 10%.
What are hashtags?
Instagram allows users to add short captions, messages and a couple hashtags to any posts. These hashtags (#XXX) are very useful in that they help to better categorize your posts and organize them. This will help to get more exposure to each post and for your overall brand. The key is to learn how to optimize your use of these hashtags and to figure out which ones will work best for you or your business. There are a number of different types of hashtags that you use and each of them has their own specific set of uses and advantages.
What are the different types of hashtags?
When it comes to using hashtags in your Instagram posts there are different types of types of tags and they each work differently. The hashtags help you to better target your posts to the specific audience you are hoping to reach with your brand. There are as many as nine different types of hashtags that you can use in order to improve the exposure of all of your posts.
Types of Hashtags used on Instagram
Industry Hashtags - Including one of these general hashtags will get your post grouped into a specific industry on Instagram.
Niche Hashtags - A niche is much more specific than a simple industry hashtag and is much more targeted.
Branded Hashtags - Use specific hashtags of specific brands or your own company brand relevant to your post.
Community Hashtags - Use Instagram community hashtags to help get your post grouped into one or more of the Instagram communities.
Location Hashtags - Use these hashtags to help target specific areas with your posts and bring attention to your location.
Event Hashtags - Relate the post to an upcoming big event that would be relevant to your post, these can be local or national.
Celebration Hashtags - Use a hashtag that relates to a celebratory event
High-Density Hashtags - Use a hashtag that will put it in groups with lots of posts or if it is part of a larger picture.
Low-Density Hashtags - Use a hashtag that has a very small number of posts associated it with it.
As the list above shows there are a whole lot of different types of hashtags that you can use for all of your posts. However, you need to figure out which ones or a combination of them will work best for the results you are wanting for your account.
It’d take some time to research and test to see what works for you, and execute the strategy consistently. Many people fail to see desired results because it takes time, effort and know-how to find and use the right hashtags. We highly suggest outsourcing it to social media experts like Socialkash. The 4-Hour Workweek by Tim Ferriss is kind of a go to of why and when you should outsource things
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